We faced the new season of the brand where they wanted to position their swimsuits in the market. Cangreja leads feminine garments, while Hipocampo, the masculine ones. The campaign focused on portraying the free spirit that the brand possesses linked to activities such as surfing, longboarding and nature.
Designer • Constanza Salamone | Art Direction • Rodrigo Huaman | Film • Juan Diego Fernández | Account Executive • Nicole Braunstein
Cangreja & Hipocampo
WE WORKED ON