Graphic design developed for Iridium wear’s networks is based on values and objectives that the brand wishes to convey. We use the hashtag #ManteneteActiva as the brand’s cornerstone, then generated visual pieces where you can see the woman as the protagonist, her ideals and her way of life. The color palette is composed of desaturated colours, it varies depending on the season, alluding to the different clothing campaigns that are presented and also to highlight novelties.
As for the fonts, we wanted them to complement the images without taking the lead from that woman we want to show. From our role we contribute ideas to continue supporting the brand’s growth.
Designer • Sara Ramello | Planner • Giselle Braunstein | Art Direction • Rodrigo Huaman
Iridium | Active Wear
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