que una moda
We set out to greatly emphasize the need for care and treatment on time. To do this, we included a concept that would allow us to develop a strong message in general about the importance of having an early diagnosis. We emphasized that prevention is not about a fad or a trend. This campaign was primarily thought online and then extended offline. In addition, we developed the lenses as a distinction and merchandising of the campaign.
Designer • Renso Barbero | Planner • Giselle Braunstein | Account Executive • Nicole Braunstein
Ma-más que una Moda
WE WORKED ON